Vodafone Turkey
Business Website

Vodafone Turkey
Business Website

Role

UX/UI designer with two

team members

Outcome

Vodafone Turkey' Business Official Website Redesign

Timeline

April - October 2022

Tools

Figma, Illustrator, Jira

Challenge ⚔️

The outdated website had poor navigation and lacked responsiveness, which frustrated users and led to low engagement. A redesign was necessary to enhance usability, accessibility, and drive conversions.

Results 💡

The redesigned Vodafone Business website has improved usability, making it easier for users to access solutions and support. With a cleaner design, faster loading times, and better mobile responsiveness, businesses can now connect with Vodafone’s services more efficiently.

25%

25%

25%

Boost in lead generation

Boost in lead generation

Boost in lead generation

28%

28%

28%

Increase in time spent on website

Increase in time spent on website

Increase in time spent on website

How might we redesign Vodafone's business website to improve user navigation and modernize the overall look and feel? 🤔

Process

01

Research & Analysis 🕵🏼‍♂️

This phase was completed before I joined the team, focusing on identifying user pain points and gathering insights that informed the project's direction.

Information Architecture 📝

The structure and navigation were established before my involvement, providing a solid framework that guided my design contributions.

02

03

Wireframing & Prototyping 📱

Designed low-fidelity wireframes to visualize the new layout and navigation. Developed a high-fidelity, interactive prototype to test the design.

Visual Design &

Style Guide 🖼️

Utilized Vodafone's design library and system to develop a cohesive visual language, including color schemes, typography, and iconography ensuring consistency throughout

the site.

04

Feature #1 💫

Product Sales Page

The client highlighted that their product sales page lacked engagement, resulting in lower-than-expected sales. In response, we redesigned the product sales page to create a more compelling and user-friendly experience, optimizing both desktop and responsive versions.

Feature #2 💫

Streamlined Navigation

Users had difficulty navigating Vodafone Business's many solutions, leading to frustration and bounce rates. We simplified navigation with clear categories and subcategories, improving usability and aligning the design with user expectations through regular feedback.

You can see all the designs on Vodafone's website. https://www.vodafone.com.tr/vodafone-business

Retrospective 🔮

Redesigning Vodafone Turkey's website was a major milestone for me as a beginner in web development. It challenged me to design for multiple devices while exceeding client expectations.


If I could approach the project again, I would explore ways to enhance the design handoff process to improve collaboration with developers and ensure an even smoother implementation. This experience emphasized the value of iteration and continuous improvement in web design.

Other works

Built one thoughtful prompt at a time ✍️

Designed in Figma, made in Framer

2025

Built one thoughtful prompt at a time ✍️

Designed in Figma, made in Framer

2025

Built one thoughtful prompt at a time ✍️

Designed in Figma, made in Framer

2025