Role
UX/UI designer with two
team members
Outcome
Vodafone Turkey' Business Official Website Redesign
Timeline
April - October 2022
Tools
Figma, Illustrator, Jira
Challenge
The outdated website had poor navigation and lacked responsiveness, which frustrated users and led to low engagement. A redesign was necessary to enhance usability, accessibility, and drive conversions.
Results
The redesigned Vodafone Business website has improved usability, making it easier for users to access solutions and support. With a cleaner design, faster loading times, and better mobile responsiveness, businesses can now connect with Vodafone’s services more efficiently.
Boost in lead generation
Increase in time spent on website
How might we redesign Vodafone's business website to improve user navigation and modernize the overall look and feel?
Process
01
Research & Analysis
This phase was completed before I joined the team, focusing on identifying user pain points and gathering insights that informed the project's direction.
Information Architecture
The structure and navigation were established before my involvement, providing a solid framework that guided my design contributions.
02
03
Wireframing & Prototyping
Designed low-fidelity wireframes to visualize the new layout and navigation. Developed a high-fidelity, interactive prototype to test the design.
Visual Design &
Style Guide
Utilized Vodafone's design library and system to develop a cohesive visual language, including color schemes, typography, and iconography ensuring consistency throughout
the site.
04
Feature #1
Product Sales Page
The client highlighted that their product sales page lacked engagement, resulting in lower-than-expected sales. In response, we redesigned the product sales page to create a more compelling and user-friendly experience, optimizing both desktop and responsive versions.
Feature #2
Streamlined Navigation
Users had difficulty navigating Vodafone Business's many solutions, leading to frustration and bounce rates. We simplified navigation with clear categories and subcategories, improving usability and aligning the design with user expectations through regular feedback.
You can see all the designs on Vodafone's website. https://www.vodafone.com.tr/vodafone-business
Retrospective
Redesigning Vodafone Turkey's website was a major milestone for me as a beginner in web development. It challenged me to design for multiple devices while exceeding client expectations.
If I could approach the project again, I would explore ways to enhance the design handoff process to improve collaboration with developers and ensure an even smoother implementation. This experience emphasized the value of iteration and continuous improvement in web design.
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